About The Campaign

About This Campaign

Campaign

Where The Other You Lives

This PSA campaign aims to inspire tweens (aged 8-12) and their parents to re-connect with nature, experiencing it first-hand. The campaign brings to life the joy and excitement kids have when they discover the wonders of nature, helping create interest in their environment and a lifelong relationship with it.

Nature gives teens the ability to explore, use their imagination, discover new animals and plants, and engage in adventurous play. Being in nature frees them from their crazy, scheduled days and offers the ability to get lost in something totally unmanaged, unexpected and utterly surprising. Nature instills a peace and calmness that they can’t experience in their daily lives, and the more they discover the natural world around them, the more they will feel connected to the world and better understand their relationship to it.

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Finding My Forest

Integrate the wonder of our forests into your classroom curriculum. Developed in tandem with the Discover the Forest PSA campaign, Finding My Forest provides tools for educators to re-connect students with nature. The site offers a downloadable curriculum and the opportunity to connect with other “forest friends.”

USDA Forest Service

About the USDA Forest Service

The Forest Service is an agency of the U.S. Department of Agriculture, established in 1905. The Forest Service manages public lands in national forests and grasslands, which encompass 193 million acres. Their mission is to sustain the health, diversity, and productivity of the nation’s forests and grasslands to meet the needs of present and future generations.

For more information, visit us on the web at www.fs.fed.us

Ad Council

About The Ad Council

The Ad Council is a private, national non-profit organization that marshals talent from the advertising and communications industries, the facilities of the media, and the resources of the business and non-profit communities to produce, distribute and promote public service campaigns on behalf of non-profit organizations and government agencies in issue areas such as improving the quality of life for children, preventative health, education, community well-being, environmental preservation, and strengthening families. They have produced many of the most well known PSAs including Smokey Bear, Rosie the Riveter, "Friends Don’t Let Friends Drive Drunk", and "A Mind Is a Terrible Thing to Waste."